Kanna - Media Studies

1. Representation Theory - Stuart Hall - Stereotypes are used as a result of a lack of diversity in production.  - Meaning is created by hegemonic groups (rich, white, straight men) in order to maintain power. - Top Boy season 2 (2022) (distributed through Netflix)  -> shows white people wearing expensive suits and going to work on huge building, urban area with good infrastructure (high social class) -> shows black people in a poor rural area, jobless, consuming drugs (low social class) - Audiences creates their own meaning with these stereotypes. They create assumptions about black and white people according to representations showed on media. 2. Social Learning Theory - Albert Bandura - After consuming media, the audience might go on to repeat what they have seen (in particular violent acts). Bandura admitted that there may be other processes that contribute to behaviour) - Deadpool 2 (2018) (20th Century Studios) is full of profanities and inappropriate jokes, children may re

Media Ecology is the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs. New Media vs Traditional Media Case Studies New Media -   any media—from newspaper articles and blogs to music and podcasts—that are delivered digitally. Traditional Media -   all media that existed before the internet, such as newspapers, magazines, TV, radio and billboards Technological Convergence -  the process where technology and media integrates to deliver multiple media outputs that can be used to reach audiences. How the media controls we connect with the world - Case Studies 1. Prosumerism - Produce 48 - aired in 2018 produced by Mnet, Subsidary company of CJ ENM. - Mnet utilize technological convergence to promote to global audience - online broadcast through live streaming platform ,Tving (also CJ ENM subsidary company) (available in many countries)  - offers VOD service (allows audience, screenshot