Kanna - Media Studies

  Notes: - Woman in pink: Main Character - Women in Purple: Other women in the party  -  People in Grey: Crowd/men - The lighting position will be on top of the subject for the whole advert -Warm ballroom lighting - DJ: Person in black, a woman

The advert I have created will be advertising Converse's flagship product, Chuck Taylor All Star shoes. The key theme will be about how Chuck Taylor All Star is versatile and suitable for anyone or any situation.  How does your product use or challenge conventions and how does it represent social groups or issues?   I have researched different Converse advertisements to find out what they emphasize and convey in their advertisement. I have made an advert analysis of one of their advertisements titled, Converse All Stars. In the advertisement they advertise their shoes by telling a story to the audience about their long history and they also included clips of crises such as climate change, famine and poverty, showing how the world has changed. Along with these clips they show different people from different races, jobs or sexuality wearing converse to show a variety of representations. This conveys one of converse's brand identity which is, 'Inclusivity' and how converse...

Week 1 In the first week, we set up a blog and a youtube channel. We also reviewed some theories from AS level such as camera technical codes.  Week 2 Our teacher introduced the storyboard project briefly (what to do, timeline, rubric).  We were introduced tp new theories (Todorov's Theory of Narrative, Levi Strauss' Binary Opposites Theory) I created blogs containing case studies of the theories we learned in class. We also made a video about Camera shots and angles to experiment and develop a deeper understanding about the topic. Week 3 We were introduced to Barthes' Codes and I made another case study blog about it. I also experimented with different camera movement and made a video of it with a partner in class. We tried to make our first storyboard in the class along with the teacher's instruction. Week 4 On this week, we explained our big plan about our advert to the teacher. We research and watched other advertisements as a reference for our advertisement.  I mad...

(BGM: Air on A G String starts) Shot 1: Establishing shot, crane (going down and forward) follows woman entering the ballroom from the back Shot 2A: arc towards main character's face, close up,  Shot 2B: camera staying still. converse logo appearing. Shot 3: woman walking, medium shot Shot 4A: waiter offering a glass of champagne and woman took it  Shot 4B: woman proceed to walk towards dessert table Shot 5: close up, woman eating alone beside a standing table Shot 6A: close up, woman glances at the DJ Shot 6B: Medium shot of DJ doing his work Shot 7A: Medium shot, woman walking towards DJ Shot 7B: Medium shot woman tapping DJ Shot 8 : Extreme close up, woman whispering to DJ Shot 9: Close up of DJ's mixer (BGM Stopped) Shot 10: Woman walking towards the middle of the dance area Shot 11: long shot, spotlight moved to the woman, and woman removed a part of her dress (showing converse) Shot 12: converse close up Shot 13: audience reaction, extreme long shot Shot 14: woman modern...

  Heinz is is an American food processing company.  This commercial advertises one of their most famous product, Tomato Ketchup. In this commercial, they featured a famous singer-songwriter, Ed Sheeran, who is known as a longtime superfan of Heinz Ketchup. - Ed's Heinz Ad - MEDIA LANGUAGE. This advertisement tells the story of Ed Sheeran, who is well known by the public as a superfan of Heinz Ketchup, personally sending Heinz a DM about his idea for a Heinz Ketchup advertisement. In the intro, they added a text saying "BASED ON A REAL DM FROM Ed Sheeran" to give credit and tell the viewers that it's Ed Sheeran's idea. For the audio they used Ed Sheeran's narration that tells us about his idea of the advert based on his casual DM to Heinz. The advertisement shows Ed Sheeran's imagination about the advert. Stop motion of items appearing is included as Ed Sheeran is narrating. This whole advert is in Ed Sheeran's point of view and imagination so every cha...

  Converse is a is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. This commercial advertises their most iconic shoes,  Chuck Taylor All-Stars , by introducing their audience to the history of their shoes. They're targeting basketball players and basketball fans as their target audience by featuring famous basketball associations NBA and WNBA. Converse_All_Stars_ MEDIA LANGUAGE. In this advertisement converse advertises the All Stars Shoes in a unique way. Instead of showcasing their shoes, Converse tells the viewers about their history. The commercial started with an old tape player reversing back to the past. Clips of people wearing converse in the past in shown along with a narration. After that the tape fast forwards to the future and clips of world crisis and injustice are shown. This advertisement uses flashback scene to tell a story to the viewers. Clips from the past...

  Product : Converse platform shoes Why I chose converse: I chose converse because their shoes has a timeless and versatile design which makes it easy to advertise them to any target audience. Target audience: Middle aged women (20-40 years old) Reason: Converse are already famous amongst teenagers, I think it would be interesting to show how converse is suitable for anyone, especially adults and middle aged women. Setting: A fancy ballroom party Reason: Converse shoes are usually worn in a casual setting so I think it would be fun for the audience to see how it would be to wear converse shoes to a formal and fancy party. Storyline: -A 40 years old entering a ballroom party -Everyone is wearing formal suits and floor length dresses, classic music is playing -Others women are doing waltz with their partners while the main character is drinking champagne alone, feeling bored -Woman went to the DJ and whispered him to change the song -The spotlight shines towards the woman -Woman r...

 RUNNERS HELPING RUNNERS (Nike) || Storyboard ( click the image for a better view ) Runners Helping Runners. 나와의 다짐

Storyboard  - FIRST ATTEMPT! ( click picture for a better view ) Here's my first storyboard that I made in class. I made this by following along Mr Nick's demonstration and by drawing scenes from the commercial below. MoneySupermarket.com commercial REFLECTION What I found easy:   Creating a storyboard is not really complicated as it only requires simple drawings and simple notes on the side. The concept and storyline of the commercial was also simple enough for me draw. What I found hard: Although I'm an Art&Design student I'm not confident with my sketching skills as most of my artworks are usually very intricate. So for me expressing a scene using a simple drawing is quite hard.  

Advert Analysis H&M is a clothing company based in Sweden that focuses on fast fashion clothings for men, women, teenagers and kids. H&M advertises their Spring/Summer 2022 collection through this advertisement by showcasing their clothing pieces and featuring a worldwide famous supermodel, Gigi Hadid. Welcome to Hôtel Hennes | H&M Media Language "Welcome to Hôtel Hennes" was made to advertise H&M's new S/S collection. Instead of showcasing their new fashion collection straightforwardly like what most fashion advertisement did, director Bardia Zeinali uses storytelling to advertise the products. Hôtel Hennes is a fictional destination full of where dreams are realized and where fashion has no rules. The visual and audio elements in this advertisement suggests the story is set in the 90s or early 2000s. The warm color scheme and beach setting in this advertisement also makes it easy for the viewers to identify that it's a Spring/Summer fashion line. Th...

Brand Identity - Converse For my project I think I will create an advertisement for Converse shoes  here is what I think converse's brand identity is: Converse's best customer?  Males and Females in the age group of 13-19 years How does Converse's product or service benefit your customers?  Converse offers fashionable and comfortable shoes in an affordable price What are Converse's strengths?  Timeless and versatile design, affordability, great quality Who is Converse's competition? Vans, Nike, Adidas, Puma, Reebok, Skechers  How is Converse different from competitors? Almost every converse shoes shares common features such as their rubber rounded toe, eyelet rings, rubber logo and canvas material making them easily recognizable. They also launch special edition shoes during special occasions. What is Converse's brand voice? Youthful, Energetic and Trendy How do Converse want customers to describe their experience? Comfortable shoes that can be mix and matched w...

  PAN ZOOM ARC TRACKING / DOLLY SHOT CRANE / HELICOPTER TILT HANDHELD STEADICAM Video:

Camera shots and angles Extreme long shot Long shot Medium shot Cowboy shot Close up Extreme close up POV shot Over the shoulder shot High angle Low angle Dutch angle