Brand Identity Analysis - Converse

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Brand Identity - Converse

For my project I think I will create an advertisement for Converse shoes 


here is what I think converse's brand identity is:


Converse's best customer? 
Males and Females in the age group of 13-19 years

How does Converse's product or service benefit your customers? 
Converse offers fashionable and comfortable shoes in an affordable price

What are Converse's strengths? 
Timeless and versatile design, affordability, great quality

Who is Converse's competition?
Vans, Nike, Adidas, Puma, Reebok, Skechers 

How is Converse different from competitors?
Almost every converse shoes shares common features such as their rubber rounded toe, eyelet rings, rubber logo and canvas material making them easily recognizable. They also launch special edition shoes during special occasions.

What is Converse's brand voice?
Youthful, Energetic and Trendy

How do Converse want customers to describe their experience?
Comfortable shoes that can be mix and matched with any outfit and suitable for most occasions. 

















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