Storyboard Project Plan [ Converse Shoes ]

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Product: Converse platform shoes
Why I chose converse: I chose converse because their shoes has a timeless and versatile design which makes it easy to advertise them to any target audience.

Target audience: Middle aged women (20-40 years old)
Reason: Converse are already famous amongst teenagers, I think it would be interesting to show how converse is suitable for anyone, especially adults and middle aged women.

Setting: A fancy ballroom party
Reason: Converse shoes are usually worn in a casual setting so I think it would be fun for the audience to see how it would be to wear converse shoes to a formal and fancy party.

Storyline:
-A 40 years old entering a ballroom party
-Everyone is wearing formal suits and floor length dresses, classic music is playing
-Others women are doing waltz with their partners while the main character is drinking champagne alone, feeling bored
-Woman went to the DJ and whispered him to change the song
-The spotlight shines towards the woman
-Woman rips the long part of her dress revealing her wearing converse
-Upbeat hiphop music starts playing
-Woman starts modern dancing and crowds are surrounding them
-Other women starts lifting up their long dresses to reveal their converse
-Other women joins the main character dancing
-All men are confused
-The party became fun 

Music:
-Air on a G String by Johann Sebastian Bach
-Yeah! by Usher

Slogans:
"Stay fun with Converse"
"No more boring parties with Converse"
"Breakdancing the break down with Converse"
"Heels are boring, wear Converse"

Moodboard:



Planning:
-Shot 1: Establishing shot, crane (going down and forward) follows woman entering the ballroom from the back
Shot 2A: arc towards main character's face, close up, 
Shot 2B: camera staying still. converse logo appearing.
Shot 3: woman walking, medium shot
Shot 4A: waiter offering a glass of champagne and woman took it 
Shot 4B: woman proceed to walk towards dessert table
Shot 5: close up, woman eating alone beside a standing table
Shot 6A: close up, woman glances at the DJ
Shot 6B: Medium shot of DJ doing his work
Shot 7B: Medium shot, woman walking towards DJ and poking him
Shot 8 : Extreme close up, woman whispering to DJ
Shot 8: Close up of DJ's mixer
Shot 9: Woman walking towards the middle of the dance area
Shot 10: long shot, spotlight moved to the woman, and woman removed a part of her dress (showing converse)
Shot 11: Audience gasping, dance music started playing
Shot 12: Woman modern dancing
Shot 13: music stopped, lights turned on, DJ takes off his tuxedo
Shot 14: close up on DJ's graphic t-shirt
Shot 15: all women lifting their skirt (showing converse)
Shot 16A: mens' confused reaction, close up
Shot 16B: camera panning, mens' murmuring
Shot 17: long shot, music continues, women dancing together
Shot 19: Close up of woman looking at the camera, winking
Shot 18A: Crane, camera move up
Shot 18B: slogan popping up
Shot 19: Converse logo




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