Kanna - Media Studies

  Notes: - Woman in pink: Main Character - Women in Purple: Other women in the party  -  People in Grey: Crowd/men - The lighting position will be on top of the subject for the whole advert -Warm ballroom lighting - DJ: Person in black, a woman

The advert I have created will be advertising Converse's flagship product, Chuck Taylor All Star shoes. The key theme will be about how Chuck Taylor All Star is versatile and suitable for anyone or any situation.  How does your product use or challenge conventions and how does it represent social groups or issues?   I have researched different Converse advertisements to find out what they emphasize and convey in their advertisement. I have made an advert analysis of one of their advertisements titled, Converse All Stars. In the advertisement they advertise their shoes by telling a story to the audience about their long history and they also included clips of crises such as climate change, famine and poverty, showing how the world has changed. Along with these clips they show different people from different races, jobs or sexuality wearing converse to show a variety of representations. This conveys one of converse's brand identity which is, 'Inclusivity' and how converse

Week 1 In the first week, we set up a blog and a youtube channel. We also reviewed some theories from AS level such as camera technical codes.  Week 2 Our teacher introduced the storyboard project briefly (what to do, timeline, rubric).  We were introduced tp new theories (Todorov's Theory of Narrative, Levi Strauss' Binary Opposites Theory) I created blogs containing case studies of the theories we learned in class. We also made a video about Camera shots and angles to experiment and develop a deeper understanding about the topic. Week 3 We were introduced to Barthes' Codes and I made another case study blog about it. I also experimented with different camera movement and made a video of it with a partner in class. We tried to make our first storyboard in the class along with the teacher's instruction. Week 4 On this week, we explained our big plan about our advert to the teacher. We research and watched other advertisements as a reference for our advertisement.  I mad

(BGM: Air on A G String starts) Shot 1: Establishing shot, crane (going down and forward) follows woman entering the ballroom from the back Shot 2A: arc towards main character's face, close up,  Shot 2B: camera staying still. converse logo appearing. Shot 3: woman walking, medium shot Shot 4A: waiter offering a glass of champagne and woman took it  Shot 4B: woman proceed to walk towards dessert table Shot 5: close up, woman eating alone beside a standing table Shot 6A: close up, woman glances at the DJ Shot 6B: Medium shot of DJ doing his work Shot 7A: Medium shot, woman walking towards DJ Shot 7B: Medium shot woman tapping DJ Shot 8 : Extreme close up, woman whispering to DJ Shot 9: Close up of DJ's mixer (BGM Stopped) Shot 10: Woman walking towards the middle of the dance area Shot 11: long shot, spotlight moved to the woman, and woman removed a part of her dress (showing converse) Shot 12: converse close up Shot 13: audience reaction, extreme long shot Shot 14: woman modern

Richard Dyer's Theory of Stardom Star vs Celebrity Star: globally famous, iconic, known by everyone Celebrity: has niche/local audience, known by people who are interested in that field Example: Star -> Britney Spears, a globally known American pop singer and dancer who gave a huge influence to the revival of teen pop during the late 1990s and early 2000s. Celebrity -> Heize, a South Korean singer, rapper, songwriter, composer and producer who is well known by the South Korean local audience. Reel Persona vs Real Persona Reel Persona: Their performance at work ( movie, music video or sports match ) Real Persona: Their personality/image out of work ( vlogs, magazine/TV interviews ) Some factors why audience are interested to celebrities/stars Love - Audience are fascinated with the love lives of the stars or they can be a romantically attracted to them.  Ordinariness -  Audience like to see them doing routine things that are similar to us. We like it when we feel like th