Weekly Progress [ Converse Advert Storyboard ]

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Week 1

In the first week, we set up a blog and a youtube channel. We also reviewed some theories from AS level such as camera technical codes. 

Week 2

Our teacher introduced the storyboard project briefly (what to do, timeline, rubric).  We were introduced tp new theories (Todorov's Theory of Narrative, Levi Strauss' Binary Opposites Theory)

I created blogs containing case studies of the theories we learned in class. We also made a video about Camera shots and angles to experiment and develop a deeper understanding about the topic.

Week 3

We were introduced to Barthes' Codes and I made another case study blog about it. I also experimented with different camera movement and made a video of it with a partner in class. We tried to make our first storyboard in the class along with the teacher's instruction.

Week 4

On this week, we explained our big plan about our advert to the teacher. We research and watched other advertisements as a reference for our advertisement.  I made a blog to analyze the brand identity of the product I want to advertise. I chose an advertisement I like and make a storyboard of it to familiarize myself to a new digital drawing software.

Week 5

We consulted about our advertisement ideas with the teacher and we were given feedback. We were introduced to a new theory, Postmodernism.

Week 6

We finished our first draft of the advert storyboard and we were given feedback by the teacher. We also discussed about homage, parody, pastiche and satire in class

Week 7

I created a blog where I analyze 3 different advertisements. I applied the thing I learned from the analysis to my advert. We also started to create our final draft of the storyboard.

Week 8

We learned about the relationship between representation and reality. We learned different types of representations through watching many different films. We started to write the essay this week.

Week 9

We were introduced to more examples of representation (feminism). We also finalize out final draft of the storyboard and essay.

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