Podcast Project Brief
This is a the brief for our podcast project created by our teacher, Mr Nick
Media Studies Theories + Case Studies
Hypodermic Needle Theory Not really considered a working theory any more. The belief that the audience is a sponge, and accepts any message from the media without any question. Case study -> Orson Welles' radio adaptation of The War of the World (1938) was clearly announced as a drama but some people believed it to be true. Cultivation Theory - George Gerbner Exposure to media over time will reinforce existing ideologies. People will choose to consume media that already agrees with their opinions. repeated exposure to media messages that are consistent with a particular worldview or ideology can "cultivate" or shape an individual's attitudes and beliefs about social issues, violence, and other topics. Mean world syndrome : People believing that the world is a dangerous place after continuous exposure to violent contents. Case study -> Mean girls (2004) portrays bullying and stereotypical mean girls at school leading to young females to believe the potential of
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