The Voice - Case Study

-



THE VOICE
The Voice is a British national black newspaper founded in 1982. It is owned by GV Media Group Limited. It is based in London and was published every Thursday until 2019 when it became monthly. Now it's available in a paper version by subscription and also online (https://www.voice-online.co.uk/).


Who is the audience?
The Voice is the only British national black newspaper operating in the United Kingdom. They're targeting working class black audiences residing in the UK.
How they have been targeted?
Unlike other newspaper, The Voice includes various articles about black people in their website and newspaper. Different from other working class British newspaper, which mostly contains articles about white people and negative black stereotypes, the Voice promotes inclusivity and representations towards black people. They target working class people by featuring articles that may seek the interest of working class people or articles that may be relatable to most black people. By only seeing from their homepage audiences can immediately notice that the Voice is a newspage targeted for black audience from how they displayed mostly positive articles of black people.

Some examples are the article "Cop cash giveaway in Black History Month" (https://www.voice-online.co.uk/news/uk-news/2022/10/11/cops-cash-giveaway-in-black-history-month/). 

How does post colonialism fit into this?
The Voice subverts from the idea of post colonialism. Post colonialism involves white people supremacy, suggesting that white British people are better than any other races especially races originated from third world countries. Contrarily the Voice exhibit positive news articles about black people in the UK and they does not represent white British people as the powerful ones.



Comments

Post a Comment

Popular posts from this blog

Media Studies Theories + Case Studies

-
Hypodermic Needle Theory  Not really considered a working theory any more. The belief that the audience is a sponge, and accepts any message from the media without any question. Case study -> Orson Welles' radio adaptation of The War of the World (1938) was clearly announced as a drama but some people believed it to be true. Cultivation Theory - George Gerbner Exposure to media over time will reinforce existing ideologies. People will choose to consume media that already agrees with their opinions. repeated exposure to media messages that are consistent with a particular worldview or ideology can "cultivate" or shape an individual's attitudes and beliefs about social issues, violence, and other topics. Mean world syndrome : People believing that the world is a dangerous place after continuous exposure to violent contents. Case study -> Mean girls (2004) portrays bullying and stereotypical mean girls at school leading to young females to believe the potential of
Read more

Final Product: Music Video, Digipak, Social Media [ Component 3 ]

-
Image
   These are the final products for component 3.  Eve - 'my strange addiction' A Regents Production by Kanna and Erina Eve - 'my strange addiction" Music Video GDrive Link:  https://drive.google.com/file/d/1szz8b9AoCJTc8i1cLFHa76IcGiN_9Gwj/view?usp=sharing Eve - 'my strange addiction" Digipak [ Front & Back Cover ] [ Inside ] [ Lyric Book Cover ] [ Lyric Book Inside Content ] [ Digipack Final Mockup ] Eve - 'my strange addiction" Social Media Here's the link to our Instagram page:  https://www.instagram.com/evemusic.official/
Read more

Henry Jenkins's Fandom Theory and Participatory Culture

-
Image
Consumers - people who sees the particular text as a disposable commodity Fans -  devoted followers of media texts who actively engage with the products to construct their own meanings and interpretations beyond the original message. Stereotypical fan behaviors: cosplay their favorite characters, write fan fiction, post their own theories online, and form new subcultures based on the product. Henry Jenkin's Fandom Theory Suggests that fans play a key role in the media (production, distribution and consumption process) - Production: fans send or post their feedbacks or suggestions regarding the media text to the producer - Distribution: fans comment, retweet and share posts about their favorite media texts to increase engagement and encourage other people to consume the text.  - Consumption/Exhibition: fans consume media text and construct & share their own interpretation of the meaning of the product to other fans. Productivity in Fandom:  - Semiotic productivity - Refers to t
Read more