Curran & Seaton's Power and Media Industry Theory - Media industries are dominated by a small number of giant conglomerates. - ex: The film industry's 'Big 6': 20th Century Fox, Warner Bros., Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney Pictures. - Independent media companies are not as successful as those big companies - Curran & Seaton believes that the media industry is all about profit and power. - Illusion of choice: Concentrated ownership results in lack of choice, lots of the same product. Repetitive, similar and lack of diversity and creativity. Case Study: Conforms - Marvel was acquired by Disney in 2009 and since then they have been creating movies that suits Disney's brand image of 'family friendly,' different from the initial Marvel Comics which are r-rated. Although Disney and Marvel have produced and distributed a variety of series and movies over the years, most of them have a repetitive plot of the ma...
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