Media Regulation - TikTok vs Douyin

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TikTok
  • Released to US in 2018
  • 1 billion daily users (all over the world)
  • Available in 40 languages
  • Accessible all over the world except China
  • Advanced live streaming features (group live streaming, screen recording & video comments)
  • About 60% users are between the ages of 16-24 (Gen-Z dominated)
  • Regulations: *none* (parental restrictions are optional) 
Douyin
  • Released in 2016
  • Owned by ByteDance
  • 500 million daily users
  • Only available in mainland China
  • Basic live streaming features (stream chat, QnA, lives with only one co-host)
  • About 75% of the users below 35 years old (Millennial & Gen-Z dominated)
  • Regulations: 

    Children under 14 years old;

    • App is locked from 10pm to 6am

    • Only 40 minutes per day 

    • Promoted videos by the algorithm: science experiments, museum exhibits, patriotism and culture videos, education and PE lessons

ByteDance
  •  TikTok and Douyin is owned by the Chinese company ByteDance
  • Also own by ByteDance: Social media app, news platform, video editing, online English school, music streaming, video games, eSports (Mobile Legends)

TikTok vs Douyin
Both Douyin and TikTok have the same signature straight-to-video opening screen format. If you compare their homepage, TikTok’s homepage appears to be much more basic than Douyin’s. 

Both short video media app homepages include trending hashtags, banner ads, and links directly to short videos. However, Douyin also features rankings of top accounts in a range of categories including celebrities and brands including luxury, beauty, electronics, and the like. 


Popular Content Types on Douyin
Any content that improves personal skills and contributes to overall growth in everyone’s life can be regarded as ‘pan knowledge’ content. With over 1 million pan-knowledge content videos, it accounts for 20% of the total broadcast volume on Douyin.

Current categories include : life skills, popular science, humanities and arts, education, sports and workplace.
Most videos on Douyin have a computerized voice that narrates and this automated voice offers no personal touch. 
Douyin’s keyword search algorithm ranks accounts with a larger number of followers and likes higher. The content from verified enterprise accounts ranks higher than content from basic accounts.

Popular Content Types on TikTok
TikTok videos mostly have the poster narrating their own video. Due to this, TikTok has led to the popularity of many amateur singers, rappers, dancers, and artists in the international market.
TikTok’s top posts are arts-based, featuring lip-syncs and trending dances.
TikTok’s content ranking algorithm is based on a comprehensive evaluation of the number of likes, comments, reposts and engagement rates on a global scale.


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