Kanna - Media Studies

This is the critical self reflection I made for this project This is my first draft (+ Mr. Nick's feedbacks) link:  https://docs.google.com/document/d/13eGbmBkN22o9EOi48paYMYgcJFS6_CoVd2dFWrrBYSg/edit?usp=sharing  This is my second draft (+Mr. Nick's feedbacks)  link  https://docs.google.com/document/d/1n-sATpJVP1BuTFV_YEa3O_l3intAi0-d124ZiiVhQNo/edit?usp=sharing  This is my final draft link: https://docs.google.com/document/d/16lt7Nj1dw_FhFpxH4rTW6WMrbLzV-0FY6cFnNS2Ra3M/edit?usp=sharing Cambridge gave us a variety of briefs that we could do and the brief I chose was the Music Promotion Package brief because it aligns with my interests and I have a considerable amount of knowledge regarding the music industry.  The brief stated that I needed to: “Create a promotion package for the release of an album, to include a music video (major task), together with an official social media page for the band or artiste(s) and a digipak for the album’s release (minor tasks).” We decided to c

This is blog is about our post production process which includes editing and animating. TEST FILMING This clip is filmed using iPhone 14 and edited using Adobe Premiere Pro 2020 I used effects and adjustment layers (which includes: Lumetri color, channel blur, unsharp mask and noise) to create a VHS preset and cropped my video to match a 4:3 aspect ratio. I edited it to resemble old digicam clips. Music Video Editing With the lumetri color feature, I added adjustment layers to all of the clips. Those layers acts as a filter to match the tone, highlights and shadows of the video to match each other. Using the color wheel, I altered the hue of the videos to be a cool purple-ish tone to fit Eve's brand color. For some blank transition we decided to put a VHS effect to relate more to the theme of the 2000s. I added an adjustment layer with the VHS preset I made previously to make it seem like the main character's camera point of view I made use of various features in adobe photosho

  These are the behind the scenes photos and videos we took during filming.  Here are some short clips taken during our music video filming: Here's some behind the scene pictures We filmed our music video in 4 different places, an empty road, bedroom, school and Sanur beach. This section is retrived from Erin's blog https://erin-mediastudies.blogspot.com/2023/01/behind-scene.html

Analyse the challenges of regulating the media in the digital age. [15] With the advancement of new media, regulating the media are getting more challenging in this digital age. An example is, how Chinese audience get away with the censorship of specific scenes in the American television sitcom, Friends (1994-2004). In 2021 HBO Max hosted a Friends Reunion which has sparked the interest of Chinese people. Due to that, YouKu (Chinese streaming service) owned by Alibaba Group purchased the rights to stream to the Chinese market. A part of the shares of Alibaba Group Holdings are owned by the Chinese government which has influence the censorship of some scenes in the series to follow the guidelines issued in 2015 to censor "vulgar, immoral and unhealthy contents" and ban "abnormal sexual relationship and behavior" However, with the help of technological convergence, audiences are able to find ways to watch the uncensored original episodes with the help of VPN, video pi

This blog and the storyboard is made by Erin I am in charge of creating the storyboard for the music video. I first thumbnailed the basic ideas  in small rectangles on a piece of paper to see what I wanted to do before making the real storyboard.  (Thumbnail for the animated focus portions) (Thumbnails for non animated parts, the ones with the actor) I used Clip Studio Paint and Da Vinci Resolve 17 to make the storyboard move according to the music for better visualization . (Referencing thumbnail as I go) I used Clip Studio Paint and Da Vinci Resolve 17 to make the storyboard move according to the music for better visualization .   We probably won't follow the storyboard 100% but this is so we know what to film. Now that the project is done, in comparison to the storyboard and the final outcome we changed a lot from the storyboard. Due to time constraints and a change of ideas we modified the final production to better fit our vision. The storyboard still played a roll of helping

This blog includes the social media research and developement for component 3 NCT DREAM's Social Media Campaign On April 1st 2021 (April Fools Day), the K-pop boyband NCT Dream released their social media campaign with the aim to attract more fans before releasing their 1st full album "Hot Sauce." They created a buzz on the K-pop community after changing their social media profile pictures, description and layout to create a virtual cafe called "Cafe 7 DREAM." During the first 4 days of April, they posted instagram stories and posts of them pretending to be a cafe owner/workers. Other than that, they also released some youtube promotional videos. NCT Dream's Album Promotion Shortly after NCT Dream's "Cafe 7 DREAM" promotional campaign, they released an instagram post announcing their upcoming album along with a teaser picture.   They uploaded a timetable to let their audience know when their teaser pictures and videos, music video and album wil