Social Media: Research & Development [ Component 3 ]

This blog includes the social media research and developement for component 3

NCT DREAM's Social Media Campaign

On April 1st 2021 (April Fools Day), the K-pop boyband NCT Dream released their social media campaign with the aim to attract more fans before releasing their 1st full album "Hot Sauce."

They created a buzz on the K-pop community after changing their social media profile pictures, description and layout to create a virtual cafe called "Cafe 7 DREAM."

During the first 4 days of April, they posted instagram stories and posts of them pretending to be a cafe owner/workers. Other than that, they also released some youtube promotional videos.

NCT Dream's Album Promotion

Shortly after NCT Dream's "Cafe 7 DREAM" promotional campaign, they released an instagram post announcing their upcoming album along with a teaser picture.

 

They uploaded a timetable to let their audience know when their teaser pictures and videos, music video and album will be released.

They then posted a series of teaser consistently for a few weeks. These teaser picture provides their fans a big idea of what their physical album and music video will look like to increase fans' anticipation. 

Other than that they also revealed the album details for their physical album/digipack on their instagram story. They also shared links to websites where their fans can pre-order their albums. They used the instagram highlights feature to make their album details viewable anytime. These promotions helped boost their physical album sales.

In order to make their promotions more interactive for their fans, they made a personality test which relates their fans' personality to new tracks in their upcoming album. The FYTI test is a parody of the MBTI test (which is currently famous amongst teenagers and young adults). They shared a link to the test on their instagram story / highlights.

A day before their music video & album release, they uploaded a teaser of their music video on various platforms such as instagram, twitter and youtube to make fans look forward to their music video more.

To maintain fans' loyalty, after their album release, they continued to post various behind the scene shots from their music video filming and photoshoots daily.

NCT Dream announced and promoted their concerts and tour by posting concert posters on their social media. They also released a timetable of their tour, seating plans and other details to inform fans about their upcoming shows through instagram or twitter.

NCT Dream released their own merchandises often. They posted a pricelist of their upcoming merchandise along with pictures to attract buyers. They also inform fans where to buy their merchandise and provide links to online shops.

Eve's Social Media Campaign

Here's a link to our social media page: https://www.instagram.com/evemusic.official/

I used the Instagram Business Account feature which allows us to add a category for our instagram page and view our account insight in the professional dashboard.

Prior to posting the instagram posts, I planned out the color scheme (shades of purple and white) to create a consistent and aesthetically pleasing layout.

I also designed a schedule poster to help fans keep track of when each content is going to be released. We decided to release 2 versions of teaser images which will help build anticipation amongst Eve’s fans and give them an idea of what the music video and album would look like. We posted a series of behind the scenes clips and images to make the audience feel like they’re included in the making process of the album. 

We also build interactions with our followers by using various instagram features. We build interaction through instagram stories using various features. We provided a poll in our story to let our audience vote on their favorite album cover to build prosumerism. We attached the links to our artist’s website in our bio and instagram story to make it easy for our followers to find our website.

To increase interaction I added countdowns, links on the instagram story and posted a Spotify Code ( a barcode specifically for Spotify ) to provide more variety and interactive contents in our social media

Our artist Eve's is doing a collaboration with the band s4nd. To build fans' anticipation I hinted the collaboration on instagram story and made use of the question box to let fans guess who we will be collaborating with. I also replied to one of the fans' response to increase interaction.

From my research, I noticed that most artist has their own merchandise so I designed a digipak and 2 t-shirt designs with the help of this website ( https://mockupmark.com/template/white-crew-neck-t-shirt-hanger-white-background-16225 )

I also created an Instagram post to promote our merchandise and inform fans where they can buy them along with a link of the shop website.

Because Instagram stories disappear after 24 hours, I gathered all of the instagram stories and separate then into different highlights so fans can still view them after 24 hours.

To add consistency every post starts with symbols like this -> ✧･ﾟ: *✧･ﾟ:*

and ends with hashtags ->  #EVE #mystrangeaddiction

                                            #RegentsMediaProduction

I uploaded the music video teaser both in Instagram and YouTube to help fans immerse themselves in the music video world prior to watching the final music video.

This section is taken from Erin's blog

https://erin-mediastudies.blogspot.com/2023/03/social-media-research-and-development.html

This designs are created by us both.

These are the captions Erin wrote for each post:

Tour

✧･ﾟ: *✧･ﾟ:*

I’m coming back to Indonesia! From June 6th-June 13th I will be coming home to Tanah Air to perform my new album and an exclusive performance! 

Tickets are limited and will start selling on May 12th at 18:00 WIB on ticket.com/evetanahair

Sampai jumpa disana! ✧･ﾟ: *✧･ﾟ:*

BSD

✧･ﾟ: *✧･ﾟ

Here is the map for the seating  in BSD, Tangerang. The concert will be help in the 9th hall starting at 17:00 WIB.

Album cover

✧･ﾟ: *✧･ﾟ

A closer look at the spotify album cover for mystangeaddiction. Made by the lovely@__rayona who also drew the characters in my recent music video 

Spotify out now 

✧･ﾟ: *✧･ﾟ:*

my strange addiction is now out on spotify! 

Winner announcement

✧･ﾟ: *✧･ﾟ:*

We have our winner! Congratulations @__rayona for winning the design contest! I’m very very excited to work with you on this upcoming project!

Contest

✧･ﾟ: *✧･ﾟ:*

Attention aspiring artists! I’m looking for design work for my next music video. If you are an artist or character designer interested in submitting your designs for a chance to work with me please email me your work at eve.design@gmail.com! The contest will start from January 2nd to January 28th. So please submit your entries before the deadline to get a better chance of winning! 

More details regarding the contest are up in my bio! Please have fun creating ✧･ﾟ: *✧･ﾟ:*

Sneak peak/BTS

✧･ﾟ: *✧･ﾟ:*

We’re so close to finishing the music video. It’ll be on YouTube by this Sunday so please enjoy some sneaky behind-the-scenes footage while waiting for the official release! 

reminder fun post

✧･ﾟ: *✧･ﾟ:*

Life has been very hectic recently but just remember that you got this in the bag. Take a break and a breather along with some water. One step at a time makes all the difference.