Consumers - people who sees the particular text as a disposable commodity Fans - devoted followers of media texts who actively engage with the products to construct their own meanings and interpretations beyond the original message. Stereotypical fan behaviors: cosplay their favorite characters, write fan fiction, post their own theories online, and form new subcultures based on the product. Henry Jenkin's Fandom Theory Suggests that fans play a key role in the media (production, distribution and consumption process) - Production: fans send or post their feedbacks or suggestions regarding the media text to the producer - Distribution: fans comment, retweet and share posts about their favorite media texts to increase engagement and encourage other people to consume the text. - Consumption/Exhibition: fans consume media text and construct & share their own interpretation of the meaning of the product to other fans. Productivity in Fandom: - Semiotic productivity - R...
Case Study SM Entertainment -The K-Pop fanbase has been growing rapidly in the past 5 years. -Japan, America and SEA countries has been a major target of K-Pop SM's strategies for global expansion: Creating songs in different languages (ex: NCT Dream released their Japanese debut album in 2023 along with a title track in Japanese, Best Friend Ever) Including english lyrics in songs Releasing entertaining contents through global streaming platforms (Instagram and Youtube) Providing subtitles in different languages to minimize language barrier Recruiting artists from all over the world through 'SM Global Audition' establishing a joint venture with local companies (ex: SM True is a joint venture established by True Group (broadcasting and distribution company) and SM Ent in 2011. They manage all the concerts, promotions and music&contents distribution of SM artists in Thailand.) Creating global groups (ex: WayV is a Chinese boygroup that is a part of SM's K-Pop group...
These are the final products for component 3. Eve - 'my strange addiction' A Regents Production by Kanna and Erina Eve - 'my strange addiction" Music Video GDrive Link: https://drive.google.com/file/d/1szz8b9AoCJTc8i1cLFHa76IcGiN_9Gwj/view?usp=sharing Eve - 'my strange addiction" Digipak [ Front & Back Cover ] [ Inside ] [ Lyric Book Cover ] [ Lyric Book Inside Content ] [ Digipack Final Mockup ] Eve - 'my strange addiction" Social Media Here's the link to our Instagram page: https://www.instagram.com/evemusic.official/
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