Consumers - people who sees the particular text as a disposable commodity Fans - devoted followers of media texts who actively engage with the products to construct their own meanings and interpretations beyond the original message. Stereotypical fan behaviors: cosplay their favorite characters, write fan fiction, post their own theories online, and form new subcultures based on the product. Henry Jenkin's Fandom Theory Suggests that fans play a key role in the media (production, distribution and consumption process) - Production: fans send or post their feedbacks or suggestions regarding the media text to the producer - Distribution: fans comment, retweet and share posts about their favorite media texts to increase engagement and encourage other people to consume the text. - Consumption/Exhibition: fans consume media text and construct & share their own interpretation of the meaning of the product to other fans. Productivity in Fandom: - Semiotic productivity - R...
October/November 2 022 9607/04 Section A: Media Debates Media regulation Evaluate some of the different ways in which the idea of freedom is used in debates about media regulation. [15] How media is regulated by media regulators has formed some debates. Common debate topics about media regulation include the freedom of speech in social media, creative freedom for media producers and the freedom of consumption for audiences. Freedom of speech in social media has caused debates over the years. In 2021, the former president Trump posted several tweets on Twitter that are considered inappropriate by some users. With the help of technological convergence his tweets are able to reach millions of users across the platform in a short period of time. Many users are concerned that younger users may see Trump as a role model. According to Blumler and Katz’s Uses and Gratification theory, media satisfy audiences’ base need of personal identity by supplying them with role models. D...
Levi Strauss' Binary Opposites Theory The Binary Opposites Theory by Levi Strauss can be found in most stories and media texts. It's when there are two sides that are stereotypically the exact opposite in a narrative. Binary opposites are used to create conflict in a story and make the story interesting to the consumer. Binary opposites will always include two opposites such as: Protagonist vs Antagonist Man vs Woman Humanity vs Technology Equality vs Injustice Love vs Hate Case Study - Alienoid Part 1 (2022) Spoiler Alert!! Alienoid is a science fantasy action film about taoist magicians from 630 years ago racing to obtain the divine blade and humans from the present time hunting down alien prisoners that are locked up in the human brain. The two sides crosses path when a time travel portal opens up. In this movie, Binary Opposites are included to lead the conflicts and drive the narrative forward. These are some so them: Future vs Past Ian from the future was competing wi...
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