Kanna - Media Studies

  Heinz is is an American food processing company.  This commercial advertises one of their most famous product, Tomato Ketchup. In this commercial, they featured a famous singer-songwriter, Ed Sheeran, who is known as a longtime superfan of Heinz Ketchup. - Ed's Heinz Ad - MEDIA LANGUAGE. This advertisement tells the story of Ed Sheeran, who is well known by the public as a superfan of Heinz Ketchup, personally sending Heinz a DM about his idea for a Heinz Ketchup advertisement. In the intro, they added a text saying "BASED ON A REAL DM FROM Ed Sheeran" to give credit and tell the viewers that it's Ed Sheeran's idea. For the audio they used Ed Sheeran's narration that tells us about his idea of the advert based on his casual DM to Heinz. The advertisement shows Ed Sheeran's imagination about the advert. Stop motion of items appearing is included as Ed Sheeran is narrating. This whole advert is in Ed Sheeran's point of view and imagination so every cha

  Converse is a is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. This commercial advertises their most iconic shoes,  Chuck Taylor All-Stars , by introducing their audience to the history of their shoes. They're targeting basketball players and basketball fans as their target audience by featuring famous basketball associations NBA and WNBA. Converse_All_Stars_ MEDIA LANGUAGE. In this advertisement converse advertises the All Stars Shoes in a unique way. Instead of showcasing their shoes, Converse tells the viewers about their history. The commercial started with an old tape player reversing back to the past. Clips of people wearing converse in the past in shown along with a narration. After that the tape fast forwards to the future and clips of world crisis and injustice are shown. This advertisement uses flashback scene to tell a story to the viewers. Clips from the past are shown in b

  Product : Converse platform shoes Why I chose converse: I chose converse because their shoes has a timeless and versatile design which makes it easy to advertise them to any target audience. Target audience: Middle aged women (20-40 years old) Reason: Converse are already famous amongst teenagers, I think it would be interesting to show how converse is suitable for anyone, especially adults and middle aged women. Setting: A fancy ballroom party Reason: Converse shoes are usually worn in a casual setting so I think it would be fun for the audience to see how it would be to wear converse shoes to a formal and fancy party. Storyline: -A 40 years old entering a ballroom party -Everyone is wearing formal suits and floor length dresses, classic music is playing -Others women are doing waltz with their partners while the main character is drinking champagne alone, feeling bored -Woman went to the DJ and whispered him to change the song -The spotlight shines towards the woman -Woman rips

 RUNNERS HELPING RUNNERS (Nike) || Storyboard ( click the image for a better view ) Runners Helping Runners. 나와의 다짐

Storyboard  - FIRST ATTEMPT! ( click picture for a better view ) Here's my first storyboard that I made in class. I made this by following along Mr Nick's demonstration and by drawing scenes from the commercial below. MoneySupermarket.com commercial REFLECTION What I found easy:   Creating a storyboard is not really complicated as it only requires simple drawings and simple notes on the side. The concept and storyline of the commercial was also simple enough for me draw. What I found hard: Although I'm an Art&Design student I'm not confident with my sketching skills as most of my artworks are usually very intricate. So for me expressing a scene using a simple drawing is quite hard.  

Advert Analysis H&M is a clothing company based in Sweden that focuses on fast fashion clothings for men, women, teenagers and kids. H&M advertises their Spring/Summer 2022 collection through this advertisement by showcasing their clothing pieces and featuring a worldwide famous supermodel, Gigi Hadid. Welcome to Hôtel Hennes | H&M Media Language "Welcome to Hôtel Hennes" was made to advertise H&M's new S/S collection. Instead of showcasing their new fashion collection straightforwardly like what most fashion advertisement did, director Bardia Zeinali uses storytelling to advertise the products. Hôtel Hennes is a fictional destination full of where dreams are realized and where fashion has no rules. The visual and audio elements in this advertisement suggests the story is set in the 90s or early 2000s. The warm color scheme and beach setting in this advertisement also makes it easy for the viewers to identify that it's a Spring/Summer fashion line. Th

Brand Identity - Converse For my project I think I will create an advertisement for Converse shoes  here is what I think converse's brand identity is: Converse's best customer?  Males and Females in the age group of 13-19 years How does Converse's product or service benefit your customers?  Converse offers fashionable and comfortable shoes in an affordable price What are Converse's strengths?  Timeless and versatile design, affordability, great quality Who is Converse's competition? Vans, Nike, Adidas, Puma, Reebok, Skechers  How is Converse different from competitors? Almost every converse shoes shares common features such as their rubber rounded toe, eyelet rings, rubber logo and canvas material making them easily recognizable. They also launch special edition shoes during special occasions. What is Converse's brand voice? Youthful, Energetic and Trendy How do Converse want customers to describe their experience? Comfortable shoes that can be mix and matched w

 Roland Barthes’ 5 Narrative Codes Roland Barthes believes that all narratives share structural features that each narrative come together in different ways. Barthes identifies five different codes: Hermeneutic, Proairetic, Semantic, Symbolic , and Cultural . Each codes are the signifiers to the various types of semiotics elements that are common to all texts. The 5 different narrative codes: Hermeneutic/Enigma Codes (HER): An element from the story that is unexplained, creating an unanswered question and a mystery for the audience to solve. Proairetic Codes (ACT): An action or any element that builds suspense on the audience by leaving a clue that something is gonna happen next. This helps build interest on the audiences. Semantic Codes (SEM): Any elements that suggests another additional meaning. Symbolic Codes (SYM): Any visual elements, language or action that usually connotes a meaning. Usually used to show two different sides of the binary opposites Cultural Codes (REF): A s

  PAN ZOOM ARC TRACKING / DOLLY SHOT CRANE / HELICOPTER TILT HANDHELD STEADICAM Video:

Levi Strauss' Binary Opposites Theory The Binary Opposites Theory by Levi Strauss can be found in most stories and media texts. It's when there are two sides that are stereotypically the exact opposite in a narrative. Binary opposites are used to create conflict in a story and make the story interesting to the consumer. Binary opposites will always include two opposites such as: Protagonist vs Antagonist  Man vs Woman Humanity vs Technology Equality vs Injustice Love vs Hate Case Study - Alienoid Part 1 (2022) Spoiler Alert!! Alienoid is a science fantasy action film about taoist magicians from 630 years ago racing to obtain the divine blade and humans from the present time hunting down alien prisoners that are locked up in the human brain. The two sides crosses path when a time travel portal opens up. In this movie, Binary Opposites are included to lead the conflicts and drive the narrative forward. These are some so them:  Future vs Past Ian from the future was competing wit

Camera shots and angles Extreme long shot Long shot Medium shot Cowboy shot Close up Extreme close up POV shot Over the shoulder shot High angle Low angle Dutch angle

Todorov's Theory of Narrative is a media theory about how story narratives moves forward in a chronological order with one action following after another. This theory suggests that most stories begin with a stable situation about the character's normal routine and followed by a disruption making the story imbalanced which encourages the character to search for the a solution to bring back the normal routine in the story world. Tzvetan Todorov's theory include; (in chronological order) Equilibrium - normal routine Disruption - the start of a problem Recognition of disruption - when a character notices the problem Attempt to Repair - the character's attempt to fix the problem New Equilibrium - problem solved, back to normal routine Case study - Barbie: Princess Charm School (2011) SPOILER ALERT!! The movie started with Blair Willows, a normal girl in the kingdom of Gardania, winning a lottery to enter the Princess Charm School with full scholarship. This is Blair 's